Est. 2012 · Archbald · Scranton · Wilkes-Barre
Our Story
Where It All Started
In 2012, three friends — Brian Nardella, James Simon, and Joseph Siconolfi — opened a barbershop in Archbald, PA with a simple conviction: Northeastern Pennsylvania deserved a West Coast–style shop. Not a franchise. Not a chain. A place built from the ground up around traditional barbering and the culture they loved.
They blended straight-razor shaves and precision fades with the things that fired them up — punk rock, hot rods, motorcycles, and art. The walls filled with rotating artwork. The speakers stayed loud. First-time visitors regularly mistook the shop for a skate shop or tattoo studio, and that was exactly the point.
Loyalty was never meant to feel like a typical barbershop. It was designed as a creative space — a place where the chair is just the beginning of the experience.
Three Shops. One Standard.
Archbald Opens
Brian Nardella, James Simon, and Joseph Siconolfi open the first Loyalty Barber Shop at 7 Kennedy Dr in Archbald, PA, bringing West Coast barbershop culture to Northeastern Pennsylvania.
Scranton Opens
In November, Loyalty expands to downtown Scranton on Adams Avenue, planting roots in the heart of the city’s growing cultural scene.
Wilkes-Barre Opens
A third location opens on South Main Street in Wilkes-Barre, solidifying Loyalty’s presence across the Wyoming Valley.
More Than a Haircut
Walk into any Loyalty location and you’ll see it immediately: punk rockers in the chair next to college students. Attorneys waiting alongside veterans. Seniors catching up on the week while a father guides his boy toward the chair for his very first haircut. The shop has always been for everyone, and that hasn’t changed.
Beyond the cuts, Loyalty is a cultural hub. The Scranton shop hosts rotating art exhibitions on a 40-foot gallery wall, with live music and new installations every First Friday. Local artists, photographers, and painters treat the space as their own — because it is.
Loyalty also gives back. The team regularly provides free haircuts for the homeless, donates gift cards and merchandise to community fundraisers and charity events, and shows up for the neighborhoods that have supported them since day one.
The Standard They Set
In Memory Of
Joseph Siconolfi
Co-Founder · 2013
One of the three who believed NEPA was ready for something different. Joseph helped lay the foundation of what Loyalty would become — a shop where everyone belongs. His vision lives on in every chair, in every location.
In Memory Of
Brian Nardella
Co-Founder · March 2024 · Age 49
A former Lackawanna County police officer with a graphic design background, Brian brought an artist’s eye and an unwavering commitment to craft. He transformed inexperienced individuals into skilled barbers and treated every person who walked through the door with the same respect — no matter who they were.
“He definitely helped make barbering cool again.”
“He treated everyone with respect, and on the same level.”
“Incredibly kind” — he set the standard for quality. A mentor who transformed inexperienced individuals into skilled barbers.
Loyalty carries forward what Brian and Joseph started — a shop built on respect, craft, and community. Their legacy is the standard every barber at Loyalty strives to uphold.
Visit Us
Three locations across Northeastern Pennsylvania. Walk in or book your appointment — the chair’s waiting.